PPC Advertising For a Debt Relief Insolvency Trustee
Ross Advisory Group
Ross Advisory Group is a licensed insolvency trustee who helps clients in Canada reduce or eliminate debt.
Key Accomplishments:
- Generating 300+ leads monthly.
- Optimized marketing focus on high-ticket services.
- Dominated the top Google Ads results for 2+ years straight.
The Problem
What They Started With
Prior to working with us, this client relied mostly on referral partners and word-of-mouth to bring in leads. While some of these were high quality, the volume was inconsistent and hard to predict. This made it difficult to plan ahead, scale operations, or grow with confidence.
Without a digital strategy, they were missing out on people actively searching for debt relief help online. Competitors were showing up where the client wasn’t, capturing more of the market.
To grow sustainably, they needed a steady, reliable lead generation system that brought in qualified prospects consistently and directly to their brand.
The Solution
What wE Implemented
Google Ads for Debt Relief Lead Generation
To create a predictable flow of leads, we launched a comprehensive Google Ads campaign targeting people actively searching for debt relief. The campaign covered all major service areas but placed special emphasis on high-value tax-related cases, which have longer engagement and higher ROI.
We built tightly themed ad groups, wrote high-converting ad copy, and directed traffic to optimized landing pages designed to capture intent. Conversion tracking was set up across phone calls and form submissions, allowing us to continually refine targeting and maximize performance.
This approach positioned the client in front of their ideal clients at the exact moment they were looking for help, leading to a steady increase in qualified, high-value leads.
Conversion Rate Optimization
Beyond driving traffic, we worked closely with the client to design and consult on custom landing pages built specifically for conversion. Every page was tailored to match user intent, with clear messaging, strong calls-to-action, trust signals, and mobile-first layouts.
We continuously tested and refined page elements—headlines, form placements, and CTAs—to improve performance. Our CRO efforts focused on minimizing friction and maximizing lead capture, resulting in industry-leading conversion rates that far outperformed typical debt relief benchmarks.
This combination of high-intent traffic and optimized landing experiences helped turn more clicks into qualified leads, driving real, measurable business growth.
The Results
What we accomplished
- Created a consistent flow of in-bound leads with Google Ads
- Generating 300+ leads monthly
- Maintain a low cost per acquisition (CPA) and helped improve it over time with ad optimizations
- 3,000 + leads generated to date
- Dominated the top Google Ads results for 2+ years straight
- Helped them become one of the top debt relief companies in Canada
