PPC Advertising & Conversion Rate Optimization for a Law Firm in British Columbia
Google Ads For Litigation Law Firms
This client is a law firm based out of Port Moody, British Columbia, focusing on Litigation Law and Estate Law. They were growing but struggling to find a reliable source of leads for their business. They approached us looking for a hands on Google Ads agency partner to help them build a strong lead generation engine to fuel more consistent growth.
Key Accomplishments:
- 800+ leads generated
- Created a predictable and reliable lead gen system
- Helped them to add a new office
The Problem
What They Started With
As a newer Law Firm, HS Law Corporation was finding early success but inconsistent lead flow was holding back their growth. They contacted us for help building a reliable lead generation engine that could fuel consistent growth for their business.
The Solution
What wE Implemented
Google Ads
HS Law Corporation approached us with a clear vision for their business but they did not know the best path forward. They had not worked with Google ads in the past but they trusted us to help them build a strong campaign that would achieve their vision. We began with comprehensive keyword research to pinpoint the highest impact search terms to target their advertising on. We developed a strong keyword targeting strategy to focus their advertising dollars and ensure the greatest returns from day one. By narrowing the focus to high-intent search terms closely aligned with the client’s legal services, we ensured that the traffic being paid for was both relevant and more likely to convert. We use our experience to craft compelling ad copy, targeted messaging that better spoke to potential clients. As a result, HS Law Corporation’s ads achieved a strong click-through-rate and a substantial flow of qualified traffic.
After launching their new Google ads campaign, our team continued to support the success of HS Law Corporation’s ad campaigns through strategic bidding enhancements to focus their ad spend on the highest performing searches. These adjustments helped drive more genuine leads without spending a dollar more than the original ad budget.
Conversion Tracking Implementation
To ensure complete visibility into campaign performance, we implemented advanced conversion tracking across all key actions on the website. This allowed the client to clearly understand which ads, keywords, and landing pages were driving real results—such as phone calls, form submissions, and booked consultations. With this data in hand, the business could make confident, data-driven decisions about their marketing strategy and budget allocation, ultimately helping them grow more efficiently and effectively.
The Results
What we accomplished
- 800+ leads generated
- Successful lead gen machine that supercharged their growth & added a new office.
- A clearer understanding of the ROI with conversion tracking implimentation.
"I have had the pleasure of working with Will and team at 250 Digital over the last 3 years and they have consistently exceeded my expectations. The work they performed for the company I work for was done in a manner which is rare to see in today's business world. Typically most companies can only execute on two of the following things: price, quality and timeliness. 250 Digital was able to excel in all three areas and I highly recommend them to anyone looking to grow their business!"
Gursh Bal
Director, Business Development