Google Ads management for an international foot traffic monitoring company – White label

After our initial audit, we found this account was wasting a significant amount of money on clicks that were not very relevant to the client’s core service offering. We deeply analyzed the years of historical data this google ad account had, and noticed that one keyword was responsible for a large portion the conversions. The first step to turning this account around was to set up a campaign specifically for this keyword, so we can set budgets, bids and ads specifically for this high producing keyword. We then completed a competitor analysis where we were able to glean more information on what’s working for others in this industry. After that, we added hundreds of negative keywords that helped us pare down the traffic into high intent, highly relevant search terms.